Big bad Fox News is no giant, more like a pipsqueak

Big bad Fox News is no giant, more like a pipsqueak

Reading reports on television network viewership of the first night of the January 6th Committee hearings, I was reminded again. And again, I shook my head because Fox News’s impact is so minuscule relative to the reporting on it, it looks a lot like paranoia.

by David Stone

Assorted Ideas, Large & Small

Fox News, the Mouse that Snores

yelling formal man watching news on laptop
Photo by Andrea Piacquadio on Pexels.com

It’s simple. The report said that, despite being the only major network not carrying the hearing, Fox News got “its usual 3.1 million viewers.” Sounds like a lot, but it isn’t.

The total population of the U.S. is just over 330 million. So, 3.1 million viewers is less than 1% of us. That’s not even a rounding error in the national TV viewing audience.

And yes, that number includes children, but let’s say we cut them out. Generously, that gives Fox News something struggling to hit the big 2% mark.

According to AdWeek for the same period, ABC World News Tonight with David Muir averaged 7.72 million total viewers, NBC Nightly News with Lester Holt averaged 6.11 million total viewers and The CBS Evening News with Norah O’Donnell averaged 4.61 million total viewers.

That’s roughly 18 to 3 million, and that’s before counting other cable competitors like MSNBC and CNN.

So, What’s the Big Deal?

Is it media envy but out of all proportion? Or is it juvenile self-righteousness?

Why elevate big mouths griping to a small room – like Tucker Carlson, Laura Ingrahm and Sean Hannity – as if they’re lions scraping at the walls?

I think it’s for contrast. Making the Fox News, Trump-loving cadre out as the bad boys of media content has a prophylactic effect. That is, “We may be lackeys to corporate ownership and advertisers, but we’re not as bad as those guys.”

In a mainstream media marketplace that sells fear and foreboding, drawing viewers to advertisers with cures, the good guys may be the worst. Maybe the Fox News gang shouts louder just to be heard because that suits their advertisers.

After all, the My Pillow guy wants an audience too.

Support our independent journalism with a few bucks for expenses.

Thank you.

More from Assorted Ideas, Large & Small

  • Is Political Corruption as Widespread as Many Now Think?
    Corruption is a problem in many countries around the world. it is defined as the abuse of power by a person or group for personal gain. It can take many forms, including bribery, embezzlement, and
  • Love Your Clothes Again: Eileen Fisher Renew
    Do you have a closet full of clothes you love but don’t wear anymore? Eileen Fisher Renew is here to help. We take your gently-worn Eileen Fisher clothes and give them new life. Not only
  • We’ve Got the Money. Why Not End the Homeless Crisis Now?
    The homeless crisis is not only costly for individuals, but also for society as a whole. A study by the National Alliance to End Homelessness found that the cost of homelessness to taxpayers is approximately
  • 5 Ways Weather Conditions Affect Your Physical Health
    Weather conditions can have a significant impact on asthma and other respiratory problems. Cold weather, for example, can cause the airways to constrict, making it difficult to breathe. High humidity can also lead to increased
  • Herbal Medicine – Definition, Overview and Safety Concerns
    What is herbal medicine? It is simply the use of plants for their therapeutic or medicinal value. And it has been around much longer than modern, Western medicine. In fact, all cultures have some form

Written by:

2,656 Posts

View All Posts
Follow Me :

Leave a Reply

One thought on “Big bad Fox News is no giant, more like a pipsqueak

You May Have Missed

Wordpress Social Share Plugin powered by Ultimatelysocial
0
2k
%d bloggers like this: