Since joining RIOC’s board last year, Ben Fhala has resisted a status quo that many agree isn’t working. The following are his latest, longterm ideas about Tram operations.
by Ben Fhala
The Roosevelt Island Daily News
Fellow Community members and stake holders,
Tram Operations and Revenue Generation
When considering the future of the tram, my background in advertising prompts me to ponder its target users. Over the years, it has served as both a vital mode of public transportation and a tourist attraction, though we rarely hear discussions advocating for both simultaneously.
RIOC‘s historical dependence on state involvement and large construction fees is waning, necessitating a shift towards a more sustainable financial model. It’s crucial to validate that current income fuels future endeavors.
I see the tram as an untapped revenue source vital for the island’s revitalization. My vision involves detaching it from MTA standard fees, offering alternative fare structures such as a base fare of $5 with the option to purchase 10 rides in advance, or a VIP access ticket for advanced booking. These changes aim to optimize revenue potential.
Addressing challenges like student and senior citizen fares is crucial. I propose waiving fees for students during school hours and offering free rides for those over 80.
Funds generated from these initiatives would support tram, bus services, and insurance needs. However, implementing this vision requires resetting our contract with the MTA, Poma, our land lease agreement with the state/city while garnering support from the state and city. It would not be possible without the active involvement and support of the community and our elected officials.
Transitioning RIOC’s focus from “property management” to creating innovative tourist attractions aligns with the long-term interests of New York City and State and the interests of the public we serve.
There are some challenges that we would need to address to be able to move forward, but the first step is to explore this option and the value it would generate for the community, the city, and the state and gain the public support to delve deeper into this idea.
As the Dust Settles
The way the wind cuts across the river this time of year. The way older buildings hold heat but never quite hold air. I told myself that was why my chest felt tight again on certain mornings. Age, perhaps.
I like Ben’s idea of monetizing the unique attraction of the Tram. It attracts for the same WOW views as the top of the Empire State Bldg. For many the Tram is one of the best parts of visiting R.I., especially children. Some of the revenue should benefit our own (free school and senior fares) but also our other citizens who are overtaxed.
Right, Consuelo. Once we unhitch from the MTA, a host of possibilities opens.