Gucci goes ugly, an in your face blast, two crazy looking women painted on a walls in Soho. A mural decorated an otherwise undistinguished wall over a car lot.

By David Stone

Assorted Ideas, Large & Small

An ugly esthetic crept south of Houston, filling up a wall on Lafayette Street, just below Prince. What the hell kind of branding is this?

Have idiots taken over Madison Avenue?

What were they trying to prove?

You’re walking into the heart of Soho, and people are popping in and out of offbeat shops all along Lafayette. The area’s in transition. Some old Soho lingers amid the gentrification.

A old-style diner with menus slapped across the front… Cracked sidewalks and an outdoor parking lot gobbling up prime real estate.

And then, Gucci goes ugly

“Look at that!”

“What…?”

“Gucci’s got two giant women painted on the wall, and they’ve got their tongues stuck out like a couple of drunken loonies.”

Why would Gucci want to brand themselves like that?

Clearly, it’s a “That was then; this is now” thing.

And sort of stupid.

More from the Roosevelt Island Daily News

• 
  Six-Unit Apartment Building Planned for 10th Street in AstoriaNovember 12, 2026
  Plans for a six-unit apartment building in Astoria call for four stories at 35-25 10th St. See proposed dimensions, apartment sizes and permit status.
• 
  Tuesday’s PSD blotter: noise calls, a harassment reportNovember 11, 2026
  RIOC’s Nov. 10 PSD blotter lists 15 incidents, all on Main Street, including four noise complaints, a harassment report and one hospital transport.
• 
  Queens Public Library Ransomware Attack: Digital Services Still DisruptedNovember 11, 2026
  The Queens Public Library ransomware attack continues to disrupt public computers, digital books and online services, with no confirmed restoration date.
• 
  A new RIOC appeals officer denied records on how its general counsel was hiredNovember 10, 2026
  A different RIOC appeals officer denied records on how RIOC hired general counsel Lance Polivy. RIOC’s internal deliberations on the hire stay withheld.
• 
  Monday’s PSD blotter: two hospital transports, two disputesNovember 10, 2026
  RIOC’s Nov. 9 PSD blotter lists 14 incidents, including four aided calls with two hospital transports and a verbal dispute at 750 Main Street that drew FDNY.

Stack Work Advances While Answers Do Not

HPD told the CAG there was no projected start date and that five business days’ notice would be given. Work on the eastern smokestack began six days later.

Theo Gobblevelt Jul 3, 2026

On June 17 and 18, HPD told the first meeting of the Roosevelt Island Steam Plant Demolition Community Advisory Group that smokestack demolition had no projected start date. Residents and the CAG would receive at least five business days’ advance notice once a date was set. Scaffolding around the stacks could not proceed until soil removal and backfill were complete and the area stabilized.

Continue reading →