By David Stone
An ugly esthetic crept south of Houston, filling up a wall on Lafayette Street, just below Prince. What the hell kind of branding is this?
Have idiots taken over Madison Avenue?
What were they trying to prove?
You’re walking into the heart of Soho, and people are popping in and out of offbeat shops all along Lafayette. The area’s in transition. Some old Soho lingers amid the gentrification.
A old-style diner with menus slapped across the front… Cracked sidewalks and an outdoor parking lot gobbling up prime real estate.
And then, Gucci goes ugly
“Look at that!”
“What…?”
“Gucci’s got two giant women painted on the wall, and they’ve got their tongues stuck out like a couple of drunken loonies.”
Why would Gucci want to brand themselves like that?
Gucci: “A versatile slang term based on the luxury fashion brand meaning okay/good/great/awesome/fresh/etc. Originally used in the streets but now popularized by the masses. Sometimes abbreviated “gooch” if you’re an expert in its use. To be all Gucci is a wonderful thing indeed.”
The Urban Dictionary
Clearly, it’s a “That was then; this is now” thing.
And sort of stupid.
More from the Roosevelt Island Daily News
- J and M Train Weekend Service Changes: What Riders Need to KnowJ and M train weekend service changes will impact riders for five weekends as crews replace elevated track switches. Here’s what to expect and how to prepare for modified schedules across Brooklyn and Queens.
- Coastal Flooding Disrupts Southeast Queens Streets and TransitCoastal flooding disrupted streets and transit across Southeast Queens as a fall nor’easter brought heavy rain and renewed calls for resilience and improved drainage.
- Nor’easter Brings Slow Streets and Transit Delays Across Queens and NYCAfter the nor’easter, slow streets and transit delays across Queens and NYC greeted commuters. Utility crews continued repairs as normal routines resumed Monday.
- Nor’easter Brings Flooding and Disruption Across New York CityA powerful nor’easter brings flooding and disruption across New York City, with heavy rain, gusty winds, and coastal flooding impacting neighborhoods through the weekend.
- Fatal Shooting Outside Astoria Gentlemen’s Club During Robbery AttemptA man was fatally shot outside an Astoria gentlemen’s club during a robbery attempt early Thursday. NYPD investigators are seeking witnesses and reviewing video footage as the homicide investigation continues.
Three Newspapers and a Broken Water Fountain
In 2018, Roosevelt Island had three local newspapers and no working drinking fountains. Seven years later, one paper had disappeared, one founder was leaving the country and the word “your” was about to receive a much clearer ending.
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